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As part of the five-part Experience America series showcasing often-overlooked travel destinations, Fayetteville, West Virginia is making a strong case for itself as one of the nation’s most underrated adventure capitals. Once passed over in favor of flashier destinations out west, the Mountain State is now stepping into the spotlight—inviting thrill-seekers and nature lovers alike to rediscover what’s long been in their backyard.
In January, a trip to West Virginia might not have been on many travel lists. But after two visits to the state, it’s clear that there’s a movement building—one that champions both rugged adventure and quiet serenity nestled in the Appalachian landscape.
A Hidden Gem for Outdoor Enthusiasts
“West Virginia is just often an underrated destination as a whole, and maybe not the first thought for a really high adventure destination,” said Lindsey Funk, a public relations assistant at the West Virginia Department of Tourism, during a conversation in May. “Even West Virginians often go elsewhere for outdoor vacations, not realizing what’s right here.”
From white-water rafting on the New River Gorge to world-class rock climbing and scenic hiking trails with breathtaking overlooks, Fayetteville and its surrounding areas offer a full slate of outdoor experiences. The town sits near the heart of the New River Gorge National Park and Preserve—America’s newest national park as of 2020—elevating it as a hub for high-adrenaline activities.
A State Reclaiming Its Identity
The state’s tourism board has been working diligently to reshape perceptions—both within and outside state lines. Through targeted marketing campaigns, community-led festivals, and improved infrastructure around adventure tourism, West Virginia is working to assert its status not just as a budget-friendly option, but a world-class destination in its own right.
“We’re seeing more interest from younger travelers, solo adventurers, and even families who are looking for something more grounded and authentic,” Funk said. “You don’t have to fly across the country to feel like you’ve escaped.”
Local Voices, National Impact
Many locals are also re-engaging with their home state’s natural beauty. Businesses in Fayetteville report increased foot traffic, particularly in spring and summer. Adventure outfitters, small restaurants, and cabin rental services have seen a steady uptick in bookings—some even hiring additional staff to keep up with demand.
“There’s a new energy here,” said Marcus Taylor, owner of a local gear and guide company. “It’s not just tourists. Our neighbors are kayaking, hiking, camping—people are finally seeing West Virginia for what it is.”
A Landscape for Every Pace
While West Virginia certainly caters to thrill-seekers, it also welcomes those who prefer a slower pace. Scenic drives, quiet fishing spots, historic coal towns, and Appalachian music festivals round out a destination with depth beyond the extreme.
The state’s tourism department has emphasized this versatility. “We want people to know that whether you’re an adrenaline junkie or just want to read a book by a stream, there’s something here for you,” Funk said.
Looking Ahead
With growing national recognition, especially after the designation of New River Gorge as a national park, West Virginia is preparing for a potential boom in eco-tourism. Officials are focusing on sustainable development, improved visitor education, and preserving the state’s natural resources to ensure this growth benefits local communities.
“We want people to love this place—and to help protect it,” said Funk.
As West Virginia continues its climb from hidden gem to outdoor icon, the message is clear: the Mountain State is open for adventure—on your terms.
Editor’s Note: “Experience America” is a five-part travel series focusing on destinations across the U.S. that deserve more attention. This series highlights places where authenticity, community, and natural beauty intersect in powerful ways.